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Once you’ve seen LG OLED55CXPUA CX 55" 4K HDR OLED Smart TV with your own eyes, you'll understand. Millions of OLED pixels emit their own light independently and can be completely turned off. This unveils perfect black, over a billion rich colours and infinite contrast. From the gridiron to the iron throne, no detail goes unseen. Everything you see and hear is automatically made better, clearer, smoother, and more dynamic with our a9 Gen 3 AI Processor 4K¹. You don’t have to do a thing. Our most advanced 4K processor does it for you with AI Picture Pro, AI Sound Pro, AI 4K Upscaling², and the ability to help your TV evolve over time. Dolby ups the action, driving their best-in-class HDR format to new cinematic heights.