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Once you've seen LG BX OLED Smart TV with your own eyes, you'll understand. Millions of OLED pixels emit their own light independently and can be completely turned off. This unveils perfect black, over a billion rich colours and infinite contrast. From the gridiron to the iron throne, no detail goes unseen. From the deepest, richest black to dazzling bright white, LG OLED TVs have truly infinite contrast. Over 8.2 million individual lit pixels on an LG OLED TV can independently brighten, dim and power off completely, for a jaw-dropping range of tones and shades and can achieve perfect black. A beautifully slender bezel accentuates the LG OLED screen along the four sides without distraction from the breathtaking picture.