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WHAT IT IS. Firm hold gel that provides excellent support for any style. Alcohol-free, non-drying & non-flaking. 177 ml. Made in USA. WHO IT'S FOR. For all hair types. WHAT IT DOES. Designed for versatile looks while providing excellent support for any style. It adds fullness and shine. Helps to extend the life of colour. Controls coarse, unruly hair textures. HOW TO USE IT. Massage in palms or fingertips and distribute evenly to damp or dry hair. Blow-dry style, sculpt, shape, or allow to air-dry.