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Obsession revolutionized the prestige fragrance business with its feverish intensity and irresistible appeal. When calvin klein asked the question, "who hasn't felt passion beyond reason?" He tapped into a special fantasy that any woman could relate to. A lasting and powerful experience. "I wanted to evoke the sensuality and ardor of an impassioned woman. A woman who allows herself to experience a romantic obsession and invites a man to do the same." - Calvin Klein