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WHAT IT IS. Gently cleanses the scalp while nourishing and strengthening hair. 3.4 oz. Made in Italy. WHAT IT DOES. Hair regains body and silkiness. HOW TO USE IT. Apply 03 REINFORCING SHAMPOO on thoroughly wet hair, delicately massage for 2 minutes and accurately rinse. Repeat these steps FOR LESS FREQUENT USE. (BIO A+O.E. shampoo takes longer to rinse from hair than chemical products).