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WHAT IT IS. American Crew Light Hold Styling Gel is non-drying to the scalp, protects the hair during blow drying, provides body and fullness to the hair. 250ml. Made in USA. WHO IT'S FOR. Works best on thicker, short to medium length hair. WHAT IT DOES. Gives your style a light hold with a light shine. INGREDIENTS. Contains Thermal Protectants that protect the hair from environmental stress and blow drying or heat treatments. Contains ginseng and sage extract to condition the scalp.