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WHAT IT IS. American Crew Fiber Cream is a gentle emollient that imparts a smooth feel to the hair. Provides the long-lasting hold and style control. 89ml. Made in USA. WHO IT'S FOR. For men with medium to long length hair. WHAT IT DOES. Medium hold and natural shine. HOW TO USE IT. Works well with medium to long length hair. Apply liberally to damp hair or lightly to dry hair and style as desired. Let hair air dry naturally if applied to damp hair. ACTIVE INGREDIENTS. Includes polymers to help create visible fibres, providing long-lasting hold and style control.