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WHAT IT IS. From the AG Colour Care Collection. Sterling Silver is specially formulated to eliminate brassy, yellow tones from blonde and silver hair. With its unique violet base, this mild toning shampoo removes dullness and brassiness, leaving blonde and silver hair looking cleaner and brighter. pH 4.5-5.5. Paraben free. 296ml. Made in Canada. HOW TO USE IT. Massage into wet hair. Rinse and repeat as desired. Use once or twice a week for colour maintenance or more frequently for persistent discolouration. INGREDIENTS.A blend of antioxidants including sunflower seed extract, marigold, lavender, red clover, pine and carnation that fight-off free radicals and guard against UV exposure keeping your hair colour bright and healthy. Sunflower seed extract - fights colour-destroying free radicals and protects colour from UV deg