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WHAT IT IS. BB Cream is the go-to, multifunctional hair primer, filling, smoothing, moisturizing and protecting hair against heat styling appliances and colour fading with AG's exclusive CARE complex.100ml. Made in Canada. WHAT IT DOES. This super-rich, silky priming cream prepares and protects the hair prior to styling, evening-out porosity and leaving hair feeling thicker and healthier. HOW TO USE IT. Emulsify a dime-size amount in the palms and work through damp hair from ends to root. Apply preferred styling products as desired, or simply leave and style dry. KEY INGREDIENTS. CARE (COLOUR AND RADIANCE ENHANCING) COMPLEX.A blend of antioxidants including sunflower seed extract, marigold, lavender, red clover, pine and carnation that fight-off free radicals and guard against UV exposur