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AG HAIR Vita C Strengthening Conditioner is new and improved, new name, new fragrance, Lemongrass & Mint & Almond! Intense nourishment that adds softness and shine. Vegan-friendly and formulated with vitamin C, plant-based squalane and vegetable protein that helps increase collagen, strengthen the cuticle and improve elasticity to make hair feel its best. Whats In It: Vitamin C - L-ascorbic acid that absorbs iron which helps build collagen to increase strength and elasticityPlant-Based Squalane - Lightweight carrier oil derived from olives that mimics the chemistry of our skin's lipid barrierPlant-Based Collagen - Vegan amino acids that structurally mimic collagen. Increases moisture and helps strengthen and repair the hair cuticleHydrolyzed Vegetable Protein - Natural source of vegan keratin protein